Well, if it was the Heuristics analysis (a technique for finding usability problems with a user interface) that needs to be done then, we had to consider 10 major heuristics parameters namely;
- Is System status shown? (transfer status,loading status etc..)
- Is Error Prevention provided?
- Is Error Recovery provided?
- Is there Minimalist Design? (to minimize visual overload)
- Is User control & freedom provided? (especially in controlling a task or situation)
- Is Consistency maintained? (in terms of UI, IA, task flows etc)
- Is there Recognition rather than recall? (Is approriate & standard icons used)
- Match between real & virtual world? (Is metaphors used easy to understand)
- Is Help & documentation provided? (both situational & pro-active help features)
When it comes to methods of collecting User feedback there are several techniques namely;
- Direct Interviews
- Usability Lab testing - My team UXM is going to have one very soon :-)
- Questionnaire Method
- Contextual Enquiry
- Cognitive Modelling - In Market Research jargon it is "Simple Stratified Sampling - Stratified sampling techniques are generally used when the population is heterogeneous, or dissimilar, where certain homogeneous, or similar, sub-populations can be isolated (strata). "
We also discussed the various types of users basis their capability(efficiency & effectiveness) to use a product or website. They are;
- Novices - Level 1
- Advanced Beginners - Level 2
- Experienced Users - Level 3
- Expert Users - Level 4
The key take being that before developing any application we need to take into account the type of users who are going to access it. The startegy, scope, structure, skeleton & surface layers drastically change according to the end users.
What if we don't get to know the real users? How do we build a product for them? Simple, use common sense! Build "Brand personas" for the product or website.Each persona is a fictional character. The crucial thing being the brand personas must be as close as possible to the real users. 3 steps to be covered in this;
- Develop a list of personas - Profile of various individuals involved with and affected by the product
- Define the personas - Give Name & description
- Define the personas goals - This is very important. Design decisions will be based on a persona's goals
We also discussed navigation design. The key take being that navigation must be "Wide & Shallow" with 7+- 2 menus.
Well, at the end Atul concluded by showing us the diagram below;
A nice way to conclude :-)