Friday, January 19, 2007

Brand Power - Part 2


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The image says it all. America leads the world when it comes to Global presence of brands followed by Germany, France & Japan.


The new brand ranking methodology is unique because it is the first to combine consumer research with public financial data to measure the contributions brands make to the bottom line. Additionally, it is the only ranking to quantify consumer sentiment about a brand’s momentum and future prospects, and the first to focus on “market facing” brands as opposed to corporate brands.

Key Insights:

  1. Europe leads the world in luxury brands - Louis Vuitton ranked (24), Mercedes (28), Porsche (44), Chanel (75) and Cartier (82). The super-affluent consumers are increasing world wide.
  2. Chinese brands are gaining global power - China Telecom (4) & Lenovo
  3. New economy, new business models and new money - New business models have enabled new brands such as Starbucks, ranked (48), and Zara (87) to establish their positions not only in the market but in consumers' minds

The research was done by global marketing research firm Millward Brown.

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