Branding in a new Avatar!!

I think most of you know that I am heading the Online Marketing & Branding SO @ MSAT . I was wondering about what was the difference between Branding before Digital revolution and branding after that. This is an interesting comparison to make. Let's see the difference in the table below:

Before	After
Makers own brands	Takers kindle brands
Brand equity depends on financial reach	Brand Equity depends on customer reach
Branding is functional	Branding is emotional
Brand owners represent Brand personality	Customers represent brand personality
Brand is more often about being Splendid	Brand is more often about being candid
Avoid negative reviews	Convert negative reviews
Trust is incidental	Trust is instrumental
Consume creation	Co-create consumption
Competition based on geography	Competition based on psychography
Adapt to a Brand attitude	Create a brand attitude
Following established techniques fuels growth	Unlearning already learnt techniques fuels growth
Cost = Reach	Fast + Smart = Reach

I hope you liked the blog. Let me know your comments and views. Until next.. cya...
Jayu