Interesting facts in Six Pixels

Just thought of sharing some interesting facts that I read in Six pixels of seperation the book by Mitch Joel. There were some interesting stories about how thinking Out of box helps businesses grow manifold in this age of competition.

Story 1: "Little Mismatched Socks" a business model which became a great success purely because of capturing the hearts of the young American girls who show off their creativity and express themselves by just buying a little mismatched set of socks and contribute a portion of the cost towards women empowerment in the U.S

Story 2: "E-bay" & "Amazon" on how they revolutionized selling online by banking on the "Wisdom of Crowds" & "Trust Economy". Bringing in a new era C2C Marketing

Story 3: "Radiohead" rock band on how they sold online by asking the buyers  to fix a price for their album for controlling music piracy and cutting out the middlemen. And how they proved the concept of "Homo Economicus" as false. Surely, a stepping stone to build trust and re-look at the marketing concepts

Story 4: "Free hugs" campaign and how it attained international acclaim by just using "You Tube" as its promotional platform clearly showing the chain reaction that the Online channel can create

and many more... This is the greatness of the book and it grounds you to reality by showing some living examples.

More in my next blog... Jayu

Wonderful Read - Six pixels of separation

I am reading a book by Mitch Joel - "Six pixels of separation" - A must read for every enterpreneur / online marketing guy who is planning to embrace the Web 2.0 paradigm. The author has wonderfully divided the book into various topics that deal with:


1) What is Web 2.0
2) What is Enterpreneurship in Web 2.0
3) What are the free Online tools available and how to embrace them
4) Why is it that the Homo Economicus concept is getting proved wrong in today's trust economy
5) What is the power of C2C and how the "Wisdom of crowds" works
6) How Democratization of media operates
7) Unconferences that help people create business opportunities by carrying forward the bond created online
and much more. I love this book definitely and will keep you posted on more stuff as and when I complete a few more chapters.


Until next... cya

Branding in a new Avatar!!

I think most of you know that I am heading the Online Marketing & Branding SO @ MSAT . I was wondering about what was the difference between Branding before Digital revolution and branding after that. This is an interesting comparison to make. Let's see the difference in the table below:

Before	After
Makers own brands	Takers kindle brands
Brand equity depends on financial reach	Brand Equity depends on customer reach
Branding is functional	Branding is emotional
Brand owners represent Brand personality	Customers represent brand personality
Brand is more often about being Splendid	Brand is more often about being candid
Avoid negative reviews	Convert negative reviews
Trust is incidental	Trust is instrumental
Consume creation	Co-create consumption
Competition based on geography	Competition based on psychography
Adapt to a Brand attitude	Create a brand attitude
Following established techniques fuels growth	Unlearning already learnt techniques fuels growth
Cost = Reach	Fast + Smart = Reach

I hope you liked the blog. Let me know your comments and views. Until next.. cya...
Jayu