Wonderful Read - Six pixels of separation

I am reading a book by Mitch Joel - "Six pixels of separation" - A must read for every enterpreneur / online marketing guy who is planning to embrace the Web 2.0 paradigm. The author has wonderfully divided the book into various topics that deal with:


1) What is Web 2.0
2) What is Enterpreneurship in Web 2.0
3) What are the free Online tools available and how to embrace them
4) Why is it that the Homo Economicus concept is getting proved wrong in today's trust economy
5) What is the power of C2C and how the "Wisdom of crowds" works
6) How Democratization of media operates
7) Unconferences that help people create business opportunities by carrying forward the bond created online
and much more. I love this book definitely and will keep you posted on more stuff as and when I complete a few more chapters.


Until next... cya

Branding in a new Avatar!!

I think most of you know that I am heading the Online Marketing & Branding SO @ MSAT . I was wondering about what was the difference between Branding before Digital revolution and branding after that. This is an interesting comparison to make. Let's see the difference in the table below:

Before	After
Makers own brands	Takers kindle brands
Brand equity depends on financial reach	Brand Equity depends on customer reach
Branding is functional	Branding is emotional
Brand owners represent Brand personality	Customers represent brand personality
Brand is more often about being Splendid	Brand is more often about being candid
Avoid negative reviews	Convert negative reviews
Trust is incidental	Trust is instrumental
Consume creation	Co-create consumption
Competition based on geography	Competition based on psychography
Adapt to a Brand attitude	Create a brand attitude
Following established techniques fuels growth	Unlearning already learnt techniques fuels growth
Cost = Reach	Fast + Smart = Reach

I hope you liked the blog. Let me know your comments and views. Until next.. cya...
Jayu

Ode to our Freedom Fighters!!

I wanted to dedicated a poem to our Freedom fighters who put their heart and soul to help us breath free from the Western oppression!! Hope you like it!!Here it goes...

Freedom Freedom our souls cried!!
Far and wide the word spread its vibes!!
This thirst that never dried!!
Spread the fragrance of freedom with pride!! The pride to break free from repression!!
Those souls shall be blessed who were realised and with pride!!
Pride to conquer the bondage!! That became a disease with age!!
Fighting for ages and realised that there was no greater pride than to break free!!
Break free from the shackles of the western mind!!
Praise them who showed the World that the mind is stronger than the arms!!
Arms that embrace and minds that are tuned!! Tuned to the notes of Freedom!!
And shame the world to break free from the Bondage!! The Bondage that pollutes the mind!!
Pay obeisance to them who were cleaners who swept the world of its feet!!
To make it stand up with pride against the blown up “Greed”!!
Greed that taught a lesson to bow!! Bow to the minds of men who took pride in breathing Free!!

Jayu...